Who Owns Bacardi Rum? – Understanding the Ownership of Bacardi Rum Company


Bacardi Rum is a well-known and beloved brand in the spirits industry, famous for its smooth and flavorful rum. But have you ever wondered who owns Bacardi Rum? Understanding the ownership of Bacardi Rum can provide valuable insights into the brand’s history, values, and commitment to quality. In this blog section, we will explore the ownership of Bacardi Rum and its significance in the spirits industry.

The History Of Bacardi Rum

Bacardi Rum was founded on February 4, 1862, by Don Facundo Bacardí Massó in Santiago de Cuba. Don Facundo revolutionized rum-making by creating a smooth, light-bodied spirit known as BACARDÍ rum. The brand adopted the bat as its symbol, inspired by the colony of fruit bats hanging in the distillery’s rafters. Today, BACARDÍ rum is recognized for its exceptional quality and heritage, winning numerous accolades and becoming the world’s number-one-selling premium spirit brand.

Importance Of Understanding The Ownership Of Bacardi Rum

Understanding the ownership of Bacardi Rum is essential for several reasons. Firstly, it highlights the brand’s rich heritage and the commitment of the Bacardí family to producing high-quality rum for generations. The family has been at the helm of Bacardi since its inception, with seven generations leading the company. This continuity in ownership demonstrates a strong sense of tradition and dedication to craftsmanship.

Furthermore, understanding the ownership of Bacardi Rum provides insights into the brand’s values. Bacardi is committed to being “Good Spirited” and always doing the right thing. The company strongly emphasizes sustainability, community engagement, and responsible drinking. By examining the ownership structure, we can see how these values are integrated into the brand’s operations and decision-making processes.

Bacardi Rum is owned and operated by the Bacardi family, who have been leading the company since its founding in 1862. Their commitment to quality, heritage, and responsible practices has made Bacardi Rum a global leader in the spirits industry.

In the next blog section, we will explore the extensive range of brands and labels under the Bacardi umbrella, showcasing the diversity and depth of their portfolio. Stay tuned to learn more about the remarkable family of brands that Bacardi has to offer.

Who Owns Bacardi Rum? - Understanding the Ownership of Bacardi Rum Company

Who Owns Bacardi Rum? – Founder: Don Facundo Bacardi

Background Of Don Facundo Bacardi

So, Who Owns Bacardi Rum? Don Facundo Bacardi Massó, the founder of Bacardi Rum, was born on October 28, 1814, in Sitges, Catalonia, Spain. He later moved to Santiago de Cuba, Cuba, where he would embark on his journey to create one of the world’s most renowned rum brands.

His Role In Creating Bacardi Rum

In 1862, Don Facundo Bacardi Massó purchased a small distillery in Santiago de Cuba and revolutionized the rum-making process. He introduced a unique fermentation method involving the cultivation of a specific strain of yeast, which gave Bacardi Rum its distinctive flavor and character. Don Facundo’s innovative technique for charcoal filtering of rum also contributed to its smooth taste.

His wife, Doña Amalia, played an integral role in creating the Bacardi brand. She suggested adopting the fruit bat as the symbol of Bacardi Rum, as it was considered a symbol of good health, family unity, and good fortune by the Spanish and Cuban Taíno indigenous people. Hence, locals began to refer to Bacardi Rum as “el ron del Murcielago” – the rum of the bat.

Don Facundo’s son, Facundo Bacardi Moreau, continued his father’s legacy and planted a coconut palm at the front of the new distillery. This palm, affectionately known as El Coco, symbolized strength and resilience for the Bacardi family and company. It was believed that as long as the coconut palm thrived, the Bacardi company would survive in Cuba.

Today, Bacardi Limited is a global spirits company that produces and distributes a wide range of alcoholic beverages. Despite facing challenges such as confiscating their assets in Cuba during the Cuban Revolution, Bacardi has remained a prominent player in the industry. The company continues to produce its iconic Bacardi Rum and other brands, including MARTINI Vermouth, Dewar’s Blended Scotch Whisky, and BOMBAY SAPPHIRE Gin.

Overall, Don Facundo Bacardi’s innovation and entrepreneurial spirit laid the foundation for the success of Bacardi Rum. Today, the company stands as a testament to his vision and the strong legacy he left behind.

Ownership Structure Of Bacardi Rum

When it comes to the ownership of Bacardi Rum, it is a fascinating story that dates back to its founding in 1862 by Don Facundo Bacardi Massó in Santiago de Cuba. Even after 150 years, Bacardi remains a privately held family-owned spirits company. Let’s take a closer look at the ownership structure of Bacardi Rum.

The Extended Bacardi Family

As descendants of Don Facundo Bacardi y Massó, the extended Bacardi family still holds more than 95 percent of the shares in Bacardi Limited; the company has been passed down through the family for seven generations, with each generation ensuring the legacy and success of the business. The current chairman of Bacardi Limited is Facundo L. Bacardi, the great-great-grandson of the company’s founder. His leadership has been instrumental in expanding the company’s reach and diversifying its products.

Number Of Shareholders And Their Shares

Bacardi Limited has between 300 and 400 shareholders, making it challenging to track ownership due to the shares owned by different trusts and individuals worldwide. Each family shareholder holds a pro-rated percentage of shares in the company based on the original formula established by Don Facundo Bacardi when passing the company on to his children. The exact number of shares held by each shareholder is not disclosed publicly.

Overall, Bacardi Rum remains in the hands of the Bacardi family, who have played a crucial role in shaping its success over the years. Their dedication and commitment to excellence have made Bacardi one of the world’s leading spirits companies, known for its quality products and rich heritage.

Who Owns Bacardi Rum? – The Bacardi Company Today

The Bacardi Company, known for its iconic Bacardi rum, is one of the leading spirits companies in the world. Founded in 1862 by Don Facundo Bacardi Massó in Santiago de Cuba, Bacardi Limited is a privately held, family-owned company passed down through seven generations.

Overview Of Bacardi Ltd.

Bacardi Limited is the largest privately held family-owned spirits company globally. The company’s headquarters are in Hamilton, Bermuda, operating in approximately 170 countries. With more than 200 brands and labels in its portfolio, Bacardi Ltd. has a diverse range of products catering to various tastes and preferences.

The Bacardi brand is famous for its white rum, which is known for its smooth and light-bodied taste. However, numerous acquisitions have expanded its offerings over the years. In 1993, Bacardi merged with Martini & Rossi, an Italian drinks company, to diversify its product range further.

Products And Brands Under Bacardi

Bacardi Limited owns many brands that extend beyond its eponymous Bacardi rum. Some of the notable brands and products under Bacardi Ltd. include:

  • BACARDÍ Gran Reserva Maestro de Ron: The flagship rum brand from Bacardi, known for its quality and craftsmanship.
  • Martini & Rossi: An Italian brand offering vermouth, sparkling wines, and other spirits.
  • DEWAR’S Blended Scotch whisky: A renowned Scotch whisky brand known for its smoothness and richness.
  • BOMBAY SAPPHIRE gin: A popular gin brand known for its distinctive botanical flavor profile.
  • GREY GOOSE vodka: A premium vodka brand internationally recognized for its quality.
  • PATRÓN Tequila: An award-winning tequila brand known for its artisanal production methods.

Here’s a table highlighting some of the popular brands under Bacardi Ltd.:

Brand Type of Spirit
Martini & Rossi Vermouth
DEWAR’S Blended Scotch whisky
PATRÓN Tequila

Bacardi Limited is a family-owned company committed to quality, innovation, and sustainability. With its diverse portfolio of brands, Bacardi Ltd. has established itself as a powerhouse in the spirits industry, offering various options to satisfy consumers’ tastes and preferences.

Who Owns Bacardi Rum? - Understanding the Ownership of Bacardi Rum Company

Family Involvement In The Business

How The Bacardi Family Is Involved In The Company?

Bacardi Rum is a globally recognized brand known for its high-quality spirits. But have you ever wondered who owns Bacardi Rum? The answer lies in the rich history and tradition of the Bacardi family.

The extended Bacardi family, descendants of Don Facundo Bacardi y Maso, the inventor of rum as we know it today, still own more than 95 percent of the shares in the privately held company. This family ownership has been a key factor in shaping the company’s values and guiding its success over the years.

The Bacardi family’s involvement in the business goes beyond ownership. They play an active role in the company’s operations and decision-making processes. This ensures that the family’s vision and values are integrated into the day-to-day functioning of the business.

Succession Planning And Leadership Changes

The Bacardi family is strongly committed to ensuring a smooth leadership transition within the company. Over the years, they have implemented a rigorous succession planning process to identify qualified individuals who can lead the company into the future.

In 2018, Mahesh Madhavan, a 20-year Bacardi veteran, was appointed as the Chief Executive Officer (CEO) of Bacardi Limited. Madhavan’s appointment marked a significant change as he was neither a family member nor of Cuban descent, breaking away from the tradition of having a family member as the business leader.

This decision was made carefully, recognizing the need to bring in individuals with the right mix of leadership skills, commercial expertise, and global brand experience to drive the company forward. The Bacardi family has shown a willingness to adapt to changing times and embrace new opportunities for growth and innovation.

Overall, the ownership of Bacardi Rum lies with the extended Bacardi family, who have played an integral role in shaping the company’s success. Through their active involvement in the business and strategic leadership changes, they continue to uphold the legacy of the Bacardi brand while embracing new possibilities for the future.

Financial Information And Valuation

How Bacardi’s Value Is Determined?

Bacardi Limited, the renowned spirits company, is privately owned, and therefore, its valuation is not subject to public trading. As a result, you cannot purchase Bacardi stock directly. The company’s valuation is determined through private methods, utilizing various financial factors and industry standards. While Bacardi’s exact value is not publicly disclosed, the company has consistently reported strong financial performance, making it one of the most successful players in the spirits industry.

Financial Performance And Revenue Of Bacardi Ltd.

Bacardi Limited has consistently achieved impressive financial results, demonstrating its market strength and profitability. In 2020, the company reported net sales of over $6 billion, a significant increase of more than 5% compared to the previous year. This growth reflects Bacardi’s ability to adapt to changing market dynamics and meet consumer demand for its renowned spirits portfolio.

With over 200 brands and labels in its portfolio, Bacardi has established itself as the largest manufacturer of premium rum and one of the largest spirits companies globally. The company’s success can be attributed to its commitment to quality, innovation, and diverse products catering to consumer preferences. Bacardi’s dedication to excellence has made it a respected and globally recognized brand, with operations in over 170 countries.

Bacardi is subject to internal and external audits to ensure accuracy, reliability, and compliance with applicable laws and regulations. The company’s internal audit team reviews policies, procedures, and financial and operational performance. Additionally, independent auditors perform external audits to verify the accuracy of Bacardi’s financial statements. These audit processes contribute to the transparency and accountability of the company’s operations.

Bacardi Limited’s financial success is coupled with its commitment to its employees, recognizing their dedication and hard work. The company values creating a positive work environment, evidenced by its high employee satisfaction ratings. Bacardi provides competitive salaries, with average hourly wages of $24.03 and career growth and development opportunities.

In conclusion, Bacardi Limited’s financial performance and private ownership contribute to its success in the spirits industry. With a strong portfolio of brands, dedication to quality, and a supportive work environment, Bacardi is well-positioned for continued growth and prosperity in the future.

Bacardi’s Global Reach

Bacardi, the renowned rum brand, has a rich history and a global presence. Founded in 1862 by Don Facundo Bacardi Massó, Bacardi has become one of the largest spirits companies in the world. But who owns Bacardi Rum? Let’s dive into the ownership of Bacardi and understand its global reach.

Bacardi’s Presence In Different Countries

Bacardi Limited, the company that owns and operates the Bacardi brand, is headquartered in Hamilton, Bermuda. With operations in over 170 countries, Bacardi has established a strong global footprint. The company has facilities and production units in Mexico, Puerto Rico, Spain, the United States, and The Bahamas. Mexico, in particular, is a significant location for Bacardi as it is where BACARDÍ rum is produced outside of Cuba.

Bacardi has faced numerous challenges in its journey from Cuba to the world, including a distillery fire, earthquakes, and hurricanes. Despite these obstacles, the company has shown resilience and strength, symbolized by a coconut palm affectionately named El Coco, planted at the front of their new distillery. Bacardi has continued to grow and thrive, with its products becoming world-renowned and enjoyed by millions.

Sales And Distribution Network

Bacardi rum has achieved sales of close to 16 million 9-liter cases worldwide, making it the number one-selling premium spirit brand globally. The company has a robust sales and distribution network, ensuring its products reach consumers across the globe. Bacardi’s distribution channels have expanded further by acquiring General Beverage, which owns the MARTINI & ROSSI Group. This acquisition has not only doubled the size of Bacardi but has also opened up powerful distribution channels overseas.

In addition to Bacardi rum, the company also produces other spirits such as DEWAR’S blended Scotch whisky, BOMBAY and BOMBAY SAPPHIRE gin, and GREY GOOSE vodka. It is worth noting that Bacardi’s commitment extends beyond the production of high-quality spirits. The company actively supports the bartending community and hosts the Bacardi Legacy Global Cocktail Competition, which brings together some of the world’s best bartenders to showcase the versatility of rum.

In conclusion, Bacardi Rum is owned by Bacardi Limited, a company operated and controlled by the Bacardi family for seven generations. With a global presence, strong sales, and a distribution network, Bacardi continues to be a leader in the spirits industry, offering consumers a diverse range of high-quality products worldwide.

Who Owns Bacardi Rum? - Understanding the Ownership of Bacardi Rum Company

Bacardi’s Impact On The Industry

Bacardi, the renowned rum brand, has significantly contributed to the spirits industry throughout its rich history. Understanding Who Owns Bacardi Rum allows us to appreciate its legacy and influence on the industry.

Bacardi’s Influence On The Rum Industry

Since its founding by Don Facundo Bacardí Massó in 1862, Bacardi Rum has revolutionized how it is made and enjoyed. Don Facundo introduced several innovative techniques and standards that set Bacardi apart from other rum producers. One notable innovation was using charcoal-mellowing, blending, and aging techniques. These processes resulted in the creation of a smooth and light-bodied rum, setting a new benchmark for the industry.

Bacardi’s commitment to quality and consistency quickly garnered recognition and popularity. The brand won a gold medal at the Exposición Universal de Barcelona in 1888 and was appointed “Purveyor to the Royal Spanish Household.” Bacardi’s reputation for excellence grew, becoming a favored choice among the rich and famous.

Innovations And Contributions To The Spirits Industry

Bacardi’s impact extends beyond the rum industry. The brand’s innovations and contributions have influenced the spirits industry. One such contribution is the creation of iconic cocktails. In 1900, during the Spanish-American War, the BACARDÍ Daiquirí cocktail was invented by an American mining engineer using BACARDÍ rum. This refreshing drink became immensely popular and helped spark the golden age of cocktails.

In addition to cocktails, Bacardi played a crucial role in introducing rum to a broader market. While traditionally, rum was sold in barrels or poured into customers’ containers, Bacardi took a different approach. The company began providing its bottles, and each label was signed by hand. This marketing innovation allowed consumers to identify and trust the quality of BACARDÍ rum.

Over the years, Bacardi has expanded its portfolio by acquiring and developing other brands. The company’s acquisition of General Beverage, the owner of the MARTINI & ROSSI Group, doubled its size and further solidified its position as one of the top premium spirits companies globally. Bacardi also acquired DEWAR’S blended Scotch whisky and the BOMBAY and BOMBAY SAPPHIRE gin brands, expanding its offerings to include diverse spirits.

With an impressive 150-year history, Bacardi continues to symbolize quality and innovation in the spirits industry. Through its various contributions, the company has left an indelible mark and remains a force to be reckoned with.

Overall, understanding the ownership of Bacardi Rum Company allows us to appreciate the significant impact the brand has had on the industry. From revolutionizing the rum-making process to introducing iconic cocktails and expanding its portfolio, Bacardi’s legacy continues to shape the spirits industry today.

FAQ About Who Owns Bacardi Rum – Understanding the Ownership of Bacardi Rum Company

Q: Who currently owns Bacardi Rum?
A: Bacardi Limited is a privately held family-owned spirits company, and it is owned and managed by the Bacardi family.

Q: What is the history behind Bacardi Rum?
A: Bacardi Rum has a rich and fascinating history. It was founded in 1862 in Santiago de Cuba by Don Facundo Bacardi Masso. Over the years, the company flourished and eventually became a global leader in the spirits industry.

Q: How has Bacardi Rum remained a family-owned company?
A: Bacardi Rum has stayed under family ownership through strategic planning and succession. The Bacardi family has implemented various measures to secure ownership and control, such as the creation of a trust to protect and pass down the shares through the generations.

Q: Are there any outsiders involved in the ownership of Bacardi Rum?
A: While Bacardi Limited is primarily family-owned, there are non-family members who hold certain positions within the company, including executive management roles. However, ultimate control and decision-making power reside with the Bacardi family.

Q: Has Bacardi Rum ever been publicly traded?
A: No, Bacardi Rum has never been a publicly traded company. It has always remained privately held and family-owned since its inception.

Q: Why does Bacardi Rum choose to stay privately held?
A: Bacardi Rum chooses to remain a private company primarily because it provides the family with greater control and flexibility in decision-making without being subject to the short-term pressures and volatility of the public markets.

Q: Are there any plans for Bacardi Rum to go public in the future?
A: There are no plans for Bacardi Rum to go public. The family has consistently expressed their commitment to privately holding the company, focusing on long-term sustainable growth rather than seeking external financing or market capitalization.

Q: How has family ownership influenced Bacardi Rum’s success?
A: Family ownership has significantly influenced Bacardi Rum’s success. The family’s commitment to quality, heritage, and innovation has shaped Bacardi into the global brand it is today. The long-term perspective and values instilled by the family have helped me navigate challenges and maintain the company’s strong market position.

Q: Is Bacardi Rum the only brand owned by Bacardi Limited?
A: No, Bacardi Limited owns a diverse portfolio of brands in addition to Bacardi Rum. Some of its other well-known brands include Grey Goose vodka, Martini vermouth, Dewar’s whisky, Bombay Sapphire gin, and many more.

Q: Does Bacardi Limited have any philanthropic initiatives?
A: Yes, Bacardi Limited is actively involved in philanthropic initiatives. The Bacardi family established the Bacardi Family Foundation to support diverse social causes and community development programs around the world. They prioritize education, environmental sustainability, and disaster relief efforts.

Q: How can consumers support Bacardi Rum as a family-owned company?
A: Consumers can support Bacardi Rum by choosing Bacardi products and brands when making their purchasing decisions. By doing so, they contribute to this family-owned company’s continued success and legacy.

Q: Where can I find more information about Bacardi Rum and its ownership?
A: For more information about Bacardi Rum and its ownership, you can visit the official website of Bacardi Limited or refer to reputable sources that provide insights into the company’s history and ownership structure.


Now you should know the answer to ‘Who Owns Bacardi Rum?’. The ownership of Bacardi Rum is still in the hands of the extended Bacardi family, who are direct descendants of Don Facundo Bacardi y Maso, the inventor of rum as we know it today. They currently own more than 95 percent of the shares in the company.

Bacardi has experienced various challenges and triumphs throughout its rich history, from revolution to worldwide recognition. The company has always been committed to producing high-quality spirits and has become a leader in the industry.

The iconic Bacardi brand, known for its smooth and light-bodied rum, has gained popularity and a reputation for its excellent taste and versatility in cocktails. With the introduction of innovative cocktails like the Bacardi Daiquirí and Cuba Libre, the company has played a significant role in shaping the golden age of mixology.

As Bacardi continues to expand and acquire other renowned spirits brands like MARTINI & ROSSI, Dewar’s blended Scotch whisky, and BOMBAY SAPPHIRE gin, it solidifies its position as one of the top premium spirits companies in the world.

Looking toward the future, Bacardi remains committed to its core values of quality, sustainability, and being “Good Spirited.” The company has implemented various environmental initiatives and operates by recognized standards for quality, environment, and health and safety.

Overall, Bacardi Rum’s ownership by the Bacardi family has been instrumental in shaping the brand’s success and maintaining its commitment to producing exceptional spirits. With its rich heritage and dedication to craftsmanship, Bacardi continues to be a renowned name in the world of rum.

Recap Of Bacardi’s Ownership And History

  • It was founded on February 4, 1862, by Don Facundo Bacardi Massó in Santiago de Cuba.
  • The ownership remains in the hands of the extended Bacardi family, who own over 95 percent of the shares.
  • Bacardi Rum’s popularity grew exponentially, becoming a favorite among the rich and famous.
  • The company faced challenges during Prohibition in the United States but turned it into an opportunity to promote Cuba as a tropical escape.
  • Bacardi expands its operations to Barcelona, Spain, and New York City, catering to the growing demand for its rum.
  • Operations and assets in Cuba were confiscated by revolutionary government forces in 1960
  • Bacardi continues its operations outside Cuba, including in the United States, Mexico, Puerto Rico, Spain, and the Bahamas.
  • Acquisitions such as MARTINI & ROSSI, Dewar’s blended Scotch whisky, and BOMBAY SAPPHIRE gin contribute to Bacardi’s growth as one of the top premium spirits companies in the world.
  • Bacardi remains committed to quality, sustainability, and being “Good Spirited” through global environmental initiatives.

The Future Of Bacardi Rum

Bacardi Rum’s future looks promising as a leader in the spirits industry. With its strong brand recognition, commitment to quality, and innovative approach to cocktail culture, Bacardi is well-positioned to continue its success.

The company’s ownership by the Bacardi family ensures the preservation of their heritage and dedication to producing exceptional rum. Bacardi will continue expanding its portfolio and adapting to evolving consumer preferences while staying true to its core values.

Through its global environmental initiatives and commitment to sustainability, Bacardi aims to be a responsible and forward-thinking company. By aligning its operations with recognized standards and implementing sustainable practices, Bacardi sets an example for the industry.

Overall, Bacardi Rum’s ownership by the Bacardi family and its rich history and commitment to quality positions the company for continued success in the years to come. Whether enjoyed in classic cocktails or sipped neat, Bacardi Rum remains a beloved and iconic spirit.

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